If you have been following our posts, then you’ll be aware that we looked into showing our products at a large trade show a little while ago.  That didn’t pan out, simply because we weren’t ready to take that kind of a leap yet.  Well, if good things come to those who wait, then perhaps we will do well with this new plan.  Last week the opportunity arose to rent some floorspace at the Binbrook Home and Garden Show put on by the Binbrook Agricultural Society each year.

We decided that we should try again, at least give it a chance, and a few emails and phone calls later we had enough information for us to make an educated decision.  We booked the booth.  Compared to the previous attempt, this was easy, low risk, inexpensive, and just an all around friendly option.  Here is what we found made up our minds for us:

Easy to Understand Application Process

  • We only had to deal with one email address,  and one phone number.  We weren’t required to contact one person about electrical, another about signage, another about tables, yet another about carpets.
  • The application form was simple.  A one page application consisting of contact information, product type,  and display requirements.  There was a spot to request electricity, and table rental was part of the final cost calculation.
  • Only one payment to make.  After we figured out the space cost, and table rental fees, we only had to write one cheque.

Affordable

  • Where the large trade show was going to costs us several hundred dollars for the cheapest booth in the worst location, this show is giving us a central booth in a good traffic area with a table for less than $100.
  • It’s closer to home than the larger show, so we don’t have to factor in the costs of a hotel room for a weekend.
  • The shows insurance covers the vendors, so we did not have to get our own.
  • We won’t be surrounded by $10,000 displays, so we can keep our own display simple and within our means.

Friendly

  • Leading up to our signing for the booth, we only had to deal with two people.  One very nice woman who we had email and phone conversations with, and her daughter.  That was it.
  • It is a long running show, in a small town, and from what we can tell it attempts to maintain the neighbourly feel that you don’t find in the more corporate shows.
  • Binbrook is a satelite town of Hamilton, and there is a good chance that it will draw a customer group out of the city.
  • This venue showcases local craftsmen and businesses in the fields of home and garden design and decor.  A good chance for us to discover how we fit into the scheme of things.

We will be spending the next couple of weeks getting ready for the show.  The brochures are ready, business cards are on their way, and soon the signs will be made and the products packed. We’ve worked out a tentative display floor plan, and lists of the things we still need to acquire.  It’s fun. It’s exciting. It’s even a little scary.

If you find yourself in the the Binbrook area on April 30th, or May 1st, please stop by the Binbrook Fairgrounds and see us at our booth.  We’d love to hear what you think.