On Saturday and Sunday past (April 30 / May 1, 2011) B.Howe & Family was represented at the Binbrook Craft and Home Show. It was our first foray into the world of Craft Shows and from our point of view it was a success.

Most venders enter into a show with the hope of making enough sales to cover their costs plus a little extra.  Unfortunately, the attendance at this show was very low and most of the venders were unable to break even.  We did get to hear many theories as to why attendance was so bad, which gave us an interesting look into the minds of the veterans. There was also plenty of time to wander through the other displays and see the different ways people show their products, and to be able to talk to them as a peer rather than a customer.  We picked up many hints and tips about how the shows work and change, and which shows can be good or bad.

Our focus for this show was to gather reactions and opinions with regards to our own products.  We wanted to show them to people who were not concerned with sparing our feelings, and had different tastes than ours.  This show was to be a sort of product testing ground for us.  Of course we already had our own opinions about what people would think, which items they would be drawn to, and which items they would barely notice.  We couldn’t have been more wrong.

As you can see from the photos our display consisted of the cedar chess set, framed by the birdhouses on either side, and the whirlwinds hanging above.  We placed a couple of the camp chairs behind and a table beyond that where we had our sign, brochures, album, etc.  A last minute addition was the rug tiles, which paid for themselves the first day by sparing our backs and legs from standing on concrete for 6 hours.

So here are some of the conclusions we were able to draw from the weekend:

  • The chess table stole the show.  So much so that a few people walked away without seeing the other items at all.  It generated the most comments and discussions, and we are extremely pleased with the response to it.
  • The birdhouses drew some attention. People seemed to like the utilitarian style, commenting equally on the fact that they will fit into almost any yard and that they are a blank palette for kids to decorate.
  • We thought the whirlwinds would grab a lot of attention, however only a few people commented on them. The comments were all positive, however we feel that there weren’t enough to lend a confident impression.
  • The camp chairs went largely unnoticed, and we believe this is our own fault.  We did not have them tagged or labelled so visitors to the booth may have simply thought they were there for us to sit on.  We will be addressing this if we do another show.

So with that we have to label this show a success.  We learned a lot about the show process, and about our own products.  We have some ideas to further or better the existing line of products,and ideas for new items in new directions.  Thanks to everyone at the show who had the time to answer our questions and offer advice, and a special thanks to all the shows visitors for offering your comments and opinions.